AGENCY PLAYBOOKS

 

Today, federal agencies expect vendors to understand their business and offer solutions to solve their problems. The first step in building a solutions-based strategy is to develop an in-depth data repository of your target agencies. Understanding the agency’s goals, business problems, key decision makers, emerging opportunities, buying preferences and political climate is critical for the success of your company. The off-the-shelf agency profiles available today are generic and not targeted to your business. As such, they fall short as a tool in building your agency marketing strategies. 


CMA Agency Playbooks

Our Playbooks are custom-built specific to your company’s offerings. They are designed as a web-based application that you can install on your server and control access. We include all available public information, supplement it with our independent interviews and finally provide our expert analysis and recommendations. A unique feature is the linkage of all important agency information such as budget data, business cases, GAO reports, political climate, news stories, awarded contracts, planned procurements and agency contacts to your company’s areas of interests. Other features are the ease-of-access and ability to easily update. 

Benefits

  • Custom built and maintained for your company
  • Provides in-depth knowledge of target agencies to stay ahead of your competition
  • Excellent management resource to help focus resources in the right place
  • Provides data on your competitors and incumbent contractors